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Direct Mail and E-Mail Working Together

Direct Mail and E-Mail Working Together First impressions mean everything and your impression should be reinforced—many times, and in multiple channels—until the decision maker you want to influence sees you as a recognizable brand. Consider direct mail and e-mail working together. Multi-channel marketing is about using various mediums to reach your customer. There is an…
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Non-Profit Marketing Tips

Non-Profit Marketing Tips Marketing tips for non-profits, specifically? Marketing is marketing is marketing. Whether you are a non-profit or for-profit company, large corporation or small business, the same marketing fundamentals apply. Your organization is your primary brand. Start by defining its architecture. Determine all of your potential audiences, and research what other similar groups (or competitors)…
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Marketing, Fail to Plan, Plan to Fail

Marketing, Fail to Plan, Plan to Fail Marketing, fail to plan, plan to fail. Most marketing plans fail because there is no marketing plan: Fail to plan, plan to fail. A marketing plan is a rolling calendar of actions – Intelligent, linked up marketing tools. Try these tried and true tips for creating a marketing…
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Spring Clean for Excel Spreadsheet Data

Spring Clean for Excel Spreadsheet Data Misspelled words, stubborn trailing spaces, unwanted prefixes, improper cases, and non-printing characters make a bad first impression. And that is not even a complete list of ways your data can get dirty. Roll up your sleeves. It is time for a major spring clean for Excel Spreadsheet Data. The…
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Microsoft Office Hints and Tricks

Try It Tuesday - Microsoft Office Hints and Tricks Many of us use Microsoft Outlook every day for email. In the following weeks, each Tuesday we will bring you Microsoft Office Hints and Tricks to use Office more efficiently. Millions of people use Microsoft Outlook to manage their email and calendar, at work and at…
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Tips for the Best Saturation Mailing

Tips for the Best Saturation Mailing - What Is Saturation Mailing? Tips for the Best Saturation Mailing. A Saturation Mailing List allows you to possess one of the most powerful marketing tools available to cost-effectively reach the most customers and prospects. No second guessing. Simply put, your business message is delivered with a personalized address…
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