Category: Direct Mailing Solutions

DMS Direct Mail Marketing

In this section of our Directly Speaking Blog, we share with you information on direct mailing trends, direct mail news and tips, postal issues and more.

9 Tips For Non-Profit Direct Mail Success

Marketing Monday - 9 Tips for Non-Profit Direct Mail Success Welcome to another edition of Marketing Monday! This week we share 9 tips for an effective non-profit direct mailing campaign. #1 – Every Non-Profit Should Be Mailing their House file. There are two main types of direct mail: house file and prospecting.  House file mail…
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What’s in an Envelope?

Does envelope size matter? Deciding on just the right envelope for your mailings can make a difference in your correspondence being read or tossed into the garbage can. Envelopes are available in various types and shapes. Now-a-days even personalized envelopes are available where you can design your own envelope in a color and shape you…
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Optimizing Yourself Locally

Are You Optimizing Yourself Locally? When you think of the term “Local Optimization”, many believe it’s the processes you go through to get your website seen by popular search engines. Although partially true, did you know you can optimize yourself locally for direct mail? Consumers want to connect with the things around them, including local…
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Marketing – The Tried and True

Marketing 101 I found this article this morning and immediately looked at when it was published. Back in 2011??? Does the information still hold true 5 years later? You bet ya! The tips seem so basic, so Marketing 101. But in today's marketing landscape, that's exactly where you need to start. BE BASIC! The way…
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Postal Rates Are Coming Down?????

YES!!! The USPS® will Reduce Postal Rates!This April the U.S. Postal Service will be reducing postage rates for First-Class® Mail, Standard Mail®, and Periodicals. Why a reduction? Like much of the country, the Postal Service was hit hard during the Great Recession. When economic activity dropped off, so did mailing – which, in turn, caused…
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Reaching Voters Through Political Direct Mail

Political Direct Mail - Reaching Voters Through Political Direct Mail Political direct mail helps candidates reach their potential voters and has a proven track record of success. Customized direct mail pieces that gets your voters to the polls on election day is a highly effective way to reinforce your message. The more media channels your message is communicated…
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