Throwback Thursday from Direct Marketing Solutions!
Direct Mailing - Finding the Right List Running a successful direct mailing campaign depends on three main features; your list, your offer, and your actual mailing piece. When launching your direct mailing campaign, your goal is target and reach local consumers, while focusing on specific geographic or demographic areas that match your needs. But creating…Read more
TipTuesday - Week 07/05/2016 TipTuesday - Ways to Send Political Mail Every Door Direct Mail Every Door Direct Mail (EDDM®) is a service from the Postal Service™ that allows you to mail to entire routes, as opposed to individual addresses. EDDM also allows campaigns to: Target entire cities, ZIP Codes™, neighborhoods, or individual mail routes.…Read more
Millennials and the Mailbox Key findings from the USPS and Summit Research survey reinforce that Millennials not only pay close attention to direct mail, but they also are involved in politics and very engaged in the political mail they receive—even more than non-Millennials. Millennials read, discuss, and use political mail at higher rates than non-Millennials.…Read more
#TipTuesday - Week 07/05/2016 #TipTuesday Double-check your mailing for correct information. One of the simplest and best tips for sending Direct Mail is to make sure all the information you have on the letter or package is correct. Check addresses, spellings of last names, and if they have a PO box, make sure the package…Read more
Are You Optimizing Yourself Locally? When you think of the term “Local Optimization”, many believe it’s the processes you go through to get your website seen by popular search engines. Although partially true, did you know you can optimize yourself locally for direct mail? Consumers want to connect with the things around them, including local…Read more