Directly Speaking Newsletter - Volume 1 Issue 2 -
Welcome to Our Newsletter! Each quarter DMS brings you our full newsletter. Packed full of tips & tricks, customer success stories, industry news, up-coming events etc. Our newsletter is a great way to get to know us better!
Located in Willoughby, Ohio, The Fine Arts Association has been a gathering place for individuals to explore, learn, create, enjoy and appreciate the arts for close to 60 years. In 1957, founders James and Louise Savage saw a need in their community - a yearning for a richer cultural and artistic education. They and a growing staff of instructors and volunteers nourished what is now a learning institution with more than sixty faculty members representing every art discipline.
The faculty boasts some of the area’s most highly qualified collection of instructors in northeast Ohio. Nearly all of their instructors are degreed in their particular craft, and have pursued specialized study in related areas. In addition to unquestionable educational backgrounds, many continue to perform in their art, thus bringing a new dimension of vitality and professionalism to the classroom.
Gifted and lower-income students are supported through annually awarded scholarships made possible by the United Way of Lake County, the Women's Committee of the Fine Arts Association, and other special funders.
The FAA continues to invest time, money, education and hope in the growth of their community. This was founders James and Louise Savage's vision and it continues to guide the association today.
Students of all ages continue to take classes in their expansive facility. From preschoolers through senior citizens, thousands of students have experienced the satisfaction of learning a new craft, or the excitement of performing. They find joy in their programs by developing relationships with the arts and each other.
The FAA is a performance destination with a full season of live performances and concerts. They are dedicated to keeping the flow of imagination, creativity and expression flourishing.
In September the FAA broke ground for a new addition which will increase their space by 25%, enabling them to serve 33% percent more students. They were literally out of space. This shows the value that the community places in them.
If folks want to know more about the capital campaign and the expanding of the facility, contact Amy Sabath, Director of Development at (440) 951-7500 x112. To learn more about The Fine Arts Association and their programs, click here.
Welcome to Direct Marketing Solutions, Meet the Talent. At DMS we feel that the people behind our company, are just as important as the company itself. So we'd love for you to get to know us!
In this issue, meet Allan Kowalczyk, our Production Manager here at Direct Marketing Solutions. Allan has been with us for over a year and brought with him over 30 years of experience from the printing industry. Allan ensures we have sufficient manpower to meet our aggressive production goals by collaborating with the owner and customer service so he can run his schedules for the most efficient use of our production staff.
Allan lives in Painesville, Ohio and studied Business Administration at Ashford University. In his spare time, you will find Allan rooting for the Packers, which we hate!!! (Go Browns!) or spending time with his two kids, Jordan and Jake. We asked Allan;
- What are three things I can’t live without: My cell phone, football and lemon pepper wings.
- The fictional character most like you is: The Energizer Bunny. I don’t have an OFF button and I am always on the go.
- What are your three favorite movies? Remember the Titans, Star Wars, The Dead Pool.
- What was your favorite activity in gym class? Personally I think the parachutes were a lot of fun: Dodge-ball…If you can dodge a wrench, you can dodge a ball.
- Fill in the blank: I’m really good at navigating. My friends say I'm a homing pigeon.
Now get back to work Allan! The production staff needs you!
Click on the links below for the latest news in the Direct Marketing Industry. These are our top 3 news articles for the quarter.
Promo of the Quarter
Before you know it, Small Business Saturday will be here. Promotional themes used for Small Business Saturday include:
- Shop Small
- Buy Local
- A day when we all shop small
- A big day for small business
- Celebrate America’s small businesses
The overall promotional effort is aimed at encouraging customers to support their local communities and businesses on one dedicated day a year. Small businesses are the backbone of our economy and help keep local communities growing.
Let DMS help you with your promotional efforts. We carry 1000's of Promotional products like calendars, pens, bags and mugs to build brand awareness.
Does an offer have to be free shipping or a free gift to be successful?
Answer: Offers are actually much more than just freebies that you throw into your marketing campaign. An offer is a package of elements. It's everything you're willing to give your readers in exchange for their response. Offers are multi-faceted and include product, pricing, customer service, incentives, and even payment options and terms. Test your offers for the best response, because they're essential to your direct marketing success.
Is direct mail dead?
Answer: Direct mail is not dead, but it's changing. To remain cost-effective, it's become much more targeted and is now integrated with digital media. Direct mailers also are testing the use of QR Codes to link their ink-on-paper messages to videos, personalized landing pages and other digital content.
Should my company be using social media?
Answer: Social Media may not be right for everyone. That's why whether you use social media now, later or never, you need to become informed so you can make smarter, educated decisions about what is appropriate. With social media opportunities, followers and analytics changing almost daily, the best answer is to stay informed, keep an open mind and test for success.
Are direct marketing and direct mail the same thing?
Answer: No. Direct Marketing allows organizations to communicate directly to customers through a variety of media including text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.
Direct Mail is one of the processes used in Direct Marketing. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters all sent to prospects via the mail service. Unlike other media used, consumers can interact with your piece.
Depending on your finishing options and selections, mail pieces can greatly stand out to consumers, separating them out from junk mail. And unlike email, they’re more likely to stand out in a sea of grocery ads and bills. Give your end user a reason to interact with your piece. Can you touch and feel your email? Not yet!
So just how do we do all those fancy paper folders to our client’s mailers? The Baum 2020 Model paper folder.
The Baum 2020 Model paper folder is undoubtedly the best folding machine ever built in America or at least we think so! From the impressive appearance to the multitude of enhanced and improved features, the Baum 2020 folder boosts our bindery's productivity. It can easily handle coated stocks as well as high-speed copier and laser-printed stocks. Front and side air blow are standard to provide complete separation and floatation on all stocks. The low profile top board design makes loading easier, with less operator fatigue and a high loading capacity. Make-ready time is reduced using the exclusive dual front blow bar and the unique leading-edge sheet sensing device.
- Max Sheet Size: 20.5 x 33 in. (52 x 84 cm)
- Min Sheet Size: 4 x 6 in. (10.16 x 15.24 cm)
- Front and side air blow are standard to provide complete separation and flotation on all stocks.
- Can be used as Right-Angle or in tandem, for additional parallel folds
- Heavy-duty precision fabricated fold plates allow the paper to slide through the folding machine effortlessly for smoother, faster operation.
- Slitter Shafts are ground and polished high-grade steel for precision slitting, scoring, perforating
- The steel helical gears are coupled to the fold rolls providing solid reliability. A positive gear drive assures no slippage between fold rolls for more consistent folds.
- Fast, accurate setup with accessible micrometer adjustments to handle any stock, for any job. The "zero" reference allows the operator to make adjustments and still come back to "zero" settings.
- The feeder features an electronic pile height sensor for better feeding consistency. The sensor is located closer to the sucker wheel for a more accurate reading, even with wavy sheets.
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