Variable Printing

Want to peak personally and directly to your target audience? Let Direct Marketing Solutions show you how Variable Data Printing, gets attention, motivates and persuades.

What better way to tailor your message than using Variable Data Printing. With Variable Data Printing, you can create stunning personalized marketing pieces. Leverage your existing customer and prospect data – such as gender, geography, demographics, buying habits – to tailor the unique print promotions that increase sales.

Variable data printing is perfect for direct mail, event promotions, special sales, and more since you are able to speak directly to your customer.

Using your mailing list, we can customize direct mail campaigns towards specific businesses and individuals. Direct mail can finally be sent with the recipient in mind.

  • Personalized Messages: Using organized information, we are able to personalize names, images, data and charts, even entire copy, so your message is completely personalized to the recipient.
  • Reach More People Smarter: This digital technology allows you to reach more people, more effectively, making your direct mail and printing campaigns much more useful to your customer.
  • Better Response Rates: Since you are essentially providing one-on-one marketing, you are going to see response rates improve and more people focused on your business.
  • More Efficient Marketing: Because you are marketing in a smarter way, you are able to use your mailing lists more effectively, improving customer conversion rates and cross marketing strategies.