Bulk mail is commercial First-Class Mail and advertising mail (called "Standard Mail" by the Postal Service). Bulk prices are lower than "single-piece" prices. "Single-piece" means that you pay the full postage price; when you put a stamp on a letter, you're paying the single-piece postage. Many mailers pay single-piece postage even though they are doing large mailings. Why? Because they don't want to do any extra preparation work—they don't have the time, or it's just not cost effective for their business. And that’s where Direct Marketing Solutions comes in.
What Are Commercial Prices?
The Postal Service offers lower prices for bulk mailings because you do some of the work that otherwise would have to be done by the Postal Service (for example, sorting the mail by ZIP Code or transporting the mail to a destination postal facility). Direct Marketing Solutions is here to do that work for you! Everyone benefits from this "work-sharing." Mailers make an investment in time and technology, the Postal Service's costs are reduced and you pay less postage.
Here’s what Direct Marketing Solutions can do for you:
- Provide mailing permits (permission to mail)
- Provide postage using one of several convenient methods: pre-canceled stamps, or permit imprint.
- Help you make smart choices about the size, shape, and weight of your mail piece.
- Ensure that your addresses are accurate.
- Presort the mail pieces (separate or sort mail by ZIP Code).
- Take your mail to the Post Office
The choices you make can result in significant postage savings.
Minimum Quantities for a Bulk Business Mailing
To qualify for certain postage discounts, you must mail a minimum number of pieces:
- 500 pieces for First-Class Mail.
- 200 pieces (or 50 pounds of mail) for Standard Mail.
- 50 pieces for Parcel Select.
- 300 pieces for Presorted or Carrier Route Bound Printed Matter.
- 300 pieces for Library Mail.
- 300 pieces for Media Mail.
There are many advantages to using bulk mail. The most important advantage is that bulk mailing prices are significantly lower than single-piece prices. That can save you a lot of money.
There are other methods you can use to reach your customers or clients. With direct mail, however, you can be incredibly targeted, especially when you take advantage of today's sophisticated demographic management techniques. These let you customize messages for potential customers. That's the beauty, and efficiency, of direct mail.