Branding – Traditional vs Modern

The Importance of “Traditional” Branding and “Modern” Branding

"Branding" - Those in marketing know that this is the cornerstone to all things marketing. It is where you first start the journey for getting your company or product recognized out in the world.

The very word branding started with a man named James Walter Thompson, the father of many well-known marketing techniques, and in 1900, he was the first to offer trademark advertising – what we now consider “branding”. Soon enough, recognizable brand elements started popping up in the form of slogans, mascots, taglines, targeted ads and even jingles.

Branding was a word once used only exclusively by professional marketers.  To build brand awareness, marketers used methods which are now classified as traditional marketing methods. The core of building brand recognition traditionally is a rather broad category that incorporates many forms of advertising and marketing. It's the most recognizable type of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone

Now-a-days, the word branding is a new buzz word on the lips of every individual. Any person has the ability to market themselves and their careers as brands. Modern day branding involves the rise of digital marketing and the ecommerce age. Branding is far more complicated than it used to be.

Methods used to build brand recognition in these modern times involves not only the traditional methods, but going digital.  The increase in the number of personal devices and their use means brand marketers have many more ways of communicating directly and interactively with their target consumers or customers.  Given this, it's no surprise that branding concepts should be applied to use of digital media and technology to develop brands through interactions with consumers on the digital devices they're increasingly using. A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands throughout the digital universe.  Modern day branding methods include having websites, social media pages, listings on local internet directories, and sending out email blasts.

Your brand strategy now needs to be how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Remember, branding is not just developing a logo; it’s about building a reputation. Branding is all about fostering an identity for your company and a lot of introspective thought about what makes your business special and what separates it from its rivals.

Don’t get caught up in the word “branding” and believe it’s this colossal term reserved for corporate powerhouses or celebrities, if you develop an awesome branding strategy, people will get to know your brand, your company, and your website.  Whether your brand strategy involves traditional marketing methods or digital modern methods, the most successful brands maintain a consistent voice – in the media, on the web, and in person.

0 Responses

  1. <strong>do my essay for me http://sertyumnt.com/</strong> Hey there would you mind stating which blog platform you're using? I'm planning to start my own blog soon but I'm having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your layout seems differen…
  2. <strong>write an essay for me https://issuu.com/cialisprofessional/</strong> Great advice. Thanks a lot!
  3. <strong>Cialis 20 mg best price http://cialisyoues.com/</strong> Awesome write ups. Thanks a lot!
  4. <strong>Canadian viagra http://rldta.com/</strong> You mentioned this fantastically.
  5. <strong>essay for me http://dekrtyuijg.com/</strong> Appreciate it, Plenty of posts.
  6. <strong>Calis http://cialisvipsale.com/</strong> You actually revealed that perfectly!
  7. <strong>5 mg viagra coupon printable http://viagravipsale.com/</strong> Truly tons of wonderful data.
  8. <strong>Cialis 20mg prix en pharmacie http://kawanboni.com/</strong> Amazing loads of awesome info!
  9. <strong>Cialis 5mg prix http://cialisvonline.com/</strong> Kudos. Terrific stuff!
  10. <strong>Tadalafil http://viagravonline.com/</strong> This is nicely put. !
  11. <strong>cialis online http://cialisvus.com/</strong> You mentioned this superbly!
  12. <strong>cialis 5 mg http://cialisbuys.com/</strong> Wow a good deal of awesome material!
  13. <strong>viagra vs cialis vs levitra http://cialisonl.com/</strong> You actually said that adequately!
  14. <strong>sialis http://cialisees.com/</strong> Helpful posts. Thanks!
  15. <strong>purchasing cialis on the internet http://cialisky.com/</strong> Whoa lots of very good info!
  16. <strong>cialis generic http://cialisiv.com/</strong> You expressed that terrifically.
  17. <strong>Google</strong> Although web sites we backlink to below are considerably not connected to ours, we feel they are really worth a go via, so have a look.
  18. <strong>nintendope</strong> [...]The info talked about inside the write-up are some of the top out there [...]
  19. <strong>boston bitcoin</strong> [...]just beneath, are a lot of totally not associated websites to ours, however, they're certainly really worth going over[...]
  20. <strong>japanese fukui datumou</strong> [...]one of our visitors lately recommended the following website[...]
  21. <strong>japanese fukui datumou</strong> [...]Sites of interest we have a link to[...]
  22. <strong>Cellphone sale</strong> [...]we prefer to honor a lot of other internet websites on the net, even though they aren’t linked to us, by linking to them. Beneath are some webpages worth checking out[...]
  23. <strong>سئو وب سایت</strong> [...]always a massive fan of linking to bloggers that I love but really don't get lots of link adore from[...]
  24. <strong>my first anal sex</strong> [...]check beneath, are some totally unrelated web sites to ours, having said that, they may be most trustworthy sources that we use[...]
  25. <strong>security guard</strong> [...]Sites of interest we've a link to[...]
  26. <strong>waterproof rabbit vibrator</strong> [...]the time to read or take a look at the content material or internet sites we have linked to beneath the[...]
  27. <strong>super head honcho reviews</strong> [...]although internet websites we backlink to below are considerably not associated to ours, we really feel they may be in fact really worth a go by way of, so have a look[...]
  28. <strong>vibrators in the past</strong> [...]Here are several of the internet sites we advocate for our visitors[...]
  29. <strong>ways to gain money online</strong> [...]usually posts some pretty intriguing stuff like this. If you’re new to this site[...]
  30. <strong>auto taxi</strong> [...]usually posts some quite fascinating stuff like this. If you’re new to this site[...]
  31. <strong>tongue sex toy</strong> [...]we like to honor numerous other online web-sites on the web, even though they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]
  32. <strong>traditional vibrator for women</strong> [...]that could be the end of this article. Here you’ll come across some internet sites that we think you will value, just click the links over[...]
  33. <strong>vibrating bullet</strong> [...]although internet websites we backlink to below are considerably not connected to ours, we really feel they may be basically really worth a go via, so possess a look[...]
  34. <strong>datumoufukuiken</strong> [...]always a large fan of linking to bloggers that I enjoy but don’t get a great deal of link really like from[...]
  35. <strong>breaking news headline</strong> [...]Here is a great Blog You might Obtain Fascinating that we Encourage You[...]
  36. <strong>Steuerberatung</strong> [...]The info mentioned inside the post are a number of the most effective readily available [...]
  37. <strong>pure kona coffee</strong> [...]we like to honor lots of other online websites on the net, even when they aren’t linked to us, by linking to them. Underneath are some webpages really worth checking out[...]
  38. <strong>pure kona coffee</strong> [...]very handful of internet websites that occur to become detailed beneath, from our point of view are undoubtedly very well really worth checking out[...]
  39. <strong>interracial porn</strong> [...]that is the end of this write-up. Right here you’ll find some web pages that we think you will appreciate, just click the hyperlinks over[...]
  40. <strong>Freemason</strong> [...]just beneath, are various entirely not connected web-sites to ours, having said that, they are surely really worth going over[...]
  41. <strong>Bamboo Cutting Board</strong> [...]check below, are some totally unrelated websites to ours, having said that, they are most trustworthy sources that we use[...]
  42. <strong>campervans campervans</strong> [...]we came across a cool site that you simply could possibly take pleasure in. Take a look in the event you want[...]
  43. <strong>K-8 Private School Portland</strong> [...]Every after in a when we pick blogs that we study. Listed beneath are the most up-to-date sites that we choose [...]
  44. <strong>evedensia</strong> [...]always a major fan of linking to bloggers that I appreciate but do not get a great deal of link really like from[...]
  45. <strong>Laboratory glassware</strong> [...]one of our guests just lately encouraged the following website[...]
  46. <strong>Son of God</strong> [...]Here is a superb Blog You may Discover Exciting that we Encourage You[...]
  47. <strong>workinglate</strong> [...]below you will obtain the link to some web sites that we think you'll want to visit[...]
  48. <strong>thruster vibrator</strong> [...]below you will come across the link to some web-sites that we consider you ought to visit[...]
  49. <strong>velvet plush zuma vibrator</strong> [...]below you will discover the link to some web sites that we feel you'll want to visit[...]
  50. <strong>strapon female</strong> [...]we like to honor several other web sites on the net, even though they aren’t linked to us, by linking to them. Underneath are some webpages worth checking out[...]
  51. <strong>deep penetration with sex toys</strong> [...]the time to read or go to the content material or websites we've linked to beneath the[...]
  52. <strong>Wand Massager</strong> [...]Wonderful story, reckoned we could combine several unrelated data, nevertheless really worth taking a look, whoa did one particular find out about Mid East has got more problerms at the same time [...]
  53. <strong>Rabbit Vibrator</strong> [...]one of our guests a short while ago encouraged the following website[...]
  54. <strong>Penis Pump Review</strong> [...]we like to honor quite a few other world-wide-web web sites around the internet, even if they aren’t linked to us, by linking to them. Beneath are some webpages really worth checking out[...]
  55. <strong>Kinky Bondage</strong> [...]here are some links to internet sites that we link to for the reason that we believe they may be really worth visiting[...]
  56. <strong>Anal Toy</strong> [...]here are some links to internet sites that we link to simply because we assume they are worth visiting[...]
  57. <strong>Water Based Lube Review</strong> [...]we prefer to honor a lot of other world wide web web pages around the net, even if they aren’t linked to us, by linking to them. Underneath are some webpages really worth checking out[...]
  58. <strong>stimulating gels</strong> [...]Wonderful story, reckoned we could combine a couple of unrelated information, nevertheless really worth taking a appear, whoa did one master about Mid East has got extra problerms as well [...]
  59. <strong>otvety</strong> [...]Every after in a though we choose blogs that we study. Listed below are the most up-to-date web pages that we opt for [...]
  60. <strong>Anal Beads</strong> [...]the time to study or go to the material or web pages we have linked to below the[...]
  61. <strong>Google</strong> Very couple of internet sites that happen to become detailed beneath, from our point of view are undoubtedly well worth checking out.
  62. <strong>دانلود آهنگ جدید</strong> [...]although sites we backlink to below are considerably not connected to ours, we feel they're truly really worth a go through, so possess a look[...]
  63. <strong>Samsung wholesale</strong> [...]one of our visitors not long ago recommended the following website[...]
  64. <strong>emotional support animal letter</strong> [...]please visit the web pages we comply with, which includes this a single, as it represents our picks in the web[...]
  65. <strong>free online course</strong> [...]Wonderful story, reckoned we could combine a few unrelated data, nonetheless genuinely really worth taking a look, whoa did one discover about Mid East has got much more problerms at the same time [...]
  66. <strong>Bondage Dominatrix</strong> [...]Here are a number of the web pages we advocate for our visitors[...]
  67. <strong>How to do Kegel Exercises Properly to Tighten the Vagina</strong> [...]one of our guests lately proposed the following website[...]
  68. <strong>How to Use a Suction Cup Dildo</strong> [...]we came across a cool web site that you may possibly love. Take a look for those who want[...]
  69. <strong>aflamneeksex</strong> [...]always a significant fan of linking to bloggers that I like but don’t get a good deal of link really like from[...]
  70. <strong>mp3 music download</strong> [...]The information talked about inside the article are several of the top out there [...]
  71. <strong>برنامج</strong> [...]one of our visitors a short while ago suggested the following website[...]
  72. <strong>neon mega bullet vibrator</strong> [...]one of our visitors not too long ago encouraged the following website[...]
  73. <strong>which phil's are beat penis elargment</strong> [...]Here are a few of the sites we suggest for our visitors[...]
  74. <strong>Using Ben Wa Balls</strong> [...]usually posts some extremely intriguing stuff like this. If you are new to this site[...]
  75. <strong>vibrator tickle</strong> [...]Sites of interest we have a link to[...]
  76. <strong>penis extenders toys</strong> [...]the time to read or go to the content or internet sites we've linked to beneath the[...]
  77. <strong>giant sex toys</strong> [...]Here is a great Weblog You might Locate Intriguing that we Encourage You[...]
  78. <strong>Bestecktaschen Modell Pochetto eco</strong> [...]Here is a superb Blog You might Uncover Fascinating that we Encourage You[...]
  79. <strong>best rated vibrator</strong> [...]usually posts some very fascinating stuff like this. If you are new to this site[...]
  80. <strong>free xlxx</strong> [...]please go to the web pages we stick to, which includes this 1, as it represents our picks in the web[...]
  81. <strong>Web development company in dehradun</strong> [...]here are some hyperlinks to web-sites that we link to due to the fact we think they're really worth visiting[...]
  82. <strong>bazooka sour straws</strong> [...]always a large fan of linking to bloggers that I like but really don't get a great deal of link enjoy from[...]
  83. <strong>$1 hosting</strong> [...]always a significant fan of linking to bloggers that I really like but really don't get lots of link adore from[...]
  84. <strong>Nose Reshaping</strong> [...]we came across a cool internet site that you could possibly enjoy. Take a search should you want[...]
  85. <strong>app for pc download</strong> [...]the time to read or take a look at the content or web-sites we've linked to beneath the[...]
  86. <strong>is it safe to give your dog ibuprofen</strong> [...]just beneath, are various totally not related web sites to ours, nevertheless, they are certainly really worth going over[...]
  87. <strong>Philadelphia Food News</strong> [...]please check out the web sites we adhere to, including this a single, as it represents our picks through the web[...]
  88. <strong>cancun airport luxury transportation</strong> [...]that will be the end of this post. Here you will uncover some websites that we believe you will value, just click the hyperlinks over[...]
  89. <strong>Latest Nyesom Wike news</strong> [...]below you will come across the link to some internet sites that we feel you'll want to visit[...]
  90. <strong>Kona coffee brands</strong> [...]please go to the web-sites we follow, like this a single, as it represents our picks through the web[...]
  91. <strong>100% kona coffee</strong> [...]usually posts some pretty exciting stuff like this. If you are new to this site[...]
  92. <strong>سكس</strong> [...]Here is a superb Blog You may Obtain Exciting that we Encourage You[...]
  93. <strong>100% pure kona coffee</strong> [...]Here are a few of the internet sites we recommend for our visitors[...]
  94. <strong>bail bond</strong> [...]please check out the websites we comply with, such as this 1, because it represents our picks through the web[...]
  95. <strong>software download for windows 8</strong> [...]just beneath, are many absolutely not connected websites to ours, nevertheless, they're surely worth going over[...]
  96. <strong>software download for windows 8</strong> [...]that is the finish of this report. Here you’ll obtain some websites that we believe you will value, just click the links over[...]
  97. <strong>escape room</strong> [...]although web-sites we backlink to beneath are considerably not related to ours, we really feel they are really worth a go by, so have a look[...]
  98. <strong>lion coffee beans</strong> [...]just beneath, are various completely not associated websites to ours, on the other hand, they may be certainly really worth going over[...]
  99. <strong>fish</strong> [...]Every after in a although we choose blogs that we read. Listed beneath are the most current internet sites that we select [...]
  100. <strong>pc games full version download</strong> [...]The data talked about in the report are some of the ideal accessible [...]
  101. <strong>download games for windows 7</strong> [...]here are some hyperlinks to internet sites that we link to due to the fact we consider they may be really worth visiting[...]
  102. <strong>Abraaj</strong> [...]Sites of interest we've a link to[...]
  103. <strong>hualalai coffee beans</strong> [...]below you will locate the link to some websites that we think it is best to visit[...]
  104. <strong>cheap hoverboard</strong> [...]check beneath, are some totally unrelated websites to ours, having said that, they're most trustworthy sources that we use[...]
  105. <strong>Cream with snow algae.</strong> [...]Every as soon as inside a when we choose blogs that we study. Listed below are the most recent web sites that we pick [...]
  106. <strong>Photography</strong> [...]Every as soon as in a while we pick blogs that we read. Listed beneath are the most up-to-date web sites that we select [...]
  107. <strong>hosting</strong> [...]Every the moment in a when we pick blogs that we read. Listed beneath would be the most current web pages that we choose [...]
  108. <strong>سرور مجازی</strong> [...]always a big fan of linking to bloggers that I like but don’t get a good deal of link appreciate from[...]
  109. <strong>كتابة السيرة الذاتية الاحترافية CV</strong> [...]Every when in a when we decide on blogs that we study. Listed below would be the most current web pages that we pick out [...]
  110. <strong>hovershoes</strong> [...]Sites of interest we've a link to[...]
  111. <strong>AYMES International</strong> [...]please check out the sites we comply with, which includes this a single, as it represents our picks through the web[...]
  112. <strong>Cbd oil</strong> [...]Here is a great Blog You may Obtain Fascinating that we Encourage You[...]
  113. <strong>Lesbian Clit Vibe</strong> [...]The information and facts talked about in the post are several of the best obtainable [...]
  114. <strong>محامي سعودي مشهور بجدة</strong> [...]just beneath, are numerous absolutely not connected web-sites to ours, nevertheless, they are surely really worth going over[...]
  115. <strong>توريد خطوط الانتاج من الصين</strong> [...]Here are several of the websites we advise for our visitors[...]
  116. <strong>sex and mischief</strong> [...]Every after in a though we choose blogs that we study. Listed below are the newest web-sites that we opt for [...]
  117. <strong>jellies jr double dong 12</strong> [...]Here is an excellent Blog You may Discover Intriguing that we Encourage You[...]
  118. <strong>free download for windows pc</strong> [...]check below, are some totally unrelated web-sites to ours, even so, they may be most trustworthy sources that we use[...]
  119. <strong>where to buy phenq</strong> [...]Wonderful story, reckoned we could combine some unrelated information, nonetheless genuinely really worth taking a search, whoa did one particular find out about Mid East has got far more problerms too [...]
  120. <strong>free download for windows 7</strong> [...]just beneath, are numerous totally not associated internet sites to ours, on the other hand, they are surely worth going over[...]
  121. <strong>free download for laptop</strong> [...]usually posts some pretty fascinating stuff like this. If you are new to this site[...]
  122. <strong>apps download for windows 7</strong> [...]although sites we backlink to beneath are considerably not related to ours, we really feel they may be essentially worth a go as a result of, so possess a look[...]
  123. <strong>دوربین</strong> Sohan is also becoming accused of leaving the jurisdiction in December last 12 months without authorization.
  124. <strong>IPTV panel</strong> [...]very handful of sites that occur to become in depth below, from our point of view are undoubtedly nicely worth checking out[...]
  125. <strong>concrete of plums</strong> [...]Wonderful story, reckoned we could combine some unrelated data, nonetheless actually really worth taking a appear, whoa did 1 master about Mid East has got extra problerms at the same time [...]
  126. <strong>ninebot</strong> [...]Here is an excellent Blog You may Find Exciting that we Encourage You[...]
  127. <strong>seo service</strong> [...]the time to study or pay a visit to the subject material or web-sites we have linked to beneath the[...]
  128. <strong>Vanessa Lunnon Harassment</strong> [...]that is the finish of this report. Here you’ll locate some web-sites that we consider you will enjoy, just click the hyperlinks over[...]
  129. <strong>سعر حبوب سايتوتك في الامارات</strong> [...]below you will discover the link to some web-sites that we believe it is best to visit[...]
  130. <strong>free phone cases</strong> [...]Sites of interest we've a link to[...]
  131. <strong>IT Support Michigan</strong> [...]always a major fan of linking to bloggers that I love but do not get a great deal of link adore from[...]
  132. <strong>Gary Kurtz</strong> [...]although web-sites we backlink to below are considerably not connected to ours, we really feel they may be truly really worth a go via, so have a look[...]
  133. <strong>vpn ایفون</strong> normally posts some incredibly intriguing things like this. If youre new to this website
  134. <strong>تبلیغ در گوگل ادوردز</strong> below are some hyperlinks to web webpages that we url to because we come to feel they are really really worth going to
  135. <strong>vpn ایفون</strong> Examine underneath, are some fully unrelated internet-websites to ours, nevertheless, they’re most trustworthy resources that we use.
  136. <strong>مه پاش</strong> Examine underneath, are some fully unrelated web-websites to ours, however, they are most reliable resources that we use.
  137. <strong>اسکوتر</strong> Greetings from Colorado! I’m bored to dying at function so I made the decision to search your internet site on my iphone for the duration of lunch split. I genuinely like the information you provide below and cannot hold out to just take a appear when…
  138. <strong>الحق والضلال</strong> [...]we like to honor numerous other world wide web websites on the net, even when they aren’t linked to us, by linking to them. Below are some webpages really worth checking out[...]
  139. <strong>office 365 kaina</strong> [...]below you will obtain the link to some sites that we think you'll want to visit[...]
  140. <strong>human resources</strong> [...]below you’ll find the link to some websites that we feel you must visit[...]
  141. <strong>day trading</strong> [...]we like to honor quite a few other world wide web web-sites around the internet, even though they aren’t linked to us, by linking to them. Underneath are some webpages really worth checking out[...]
  142. <strong>li-ion 18650 battery</strong> [...]one of our guests just lately encouraged the following website[...]
  143. <strong>401k</strong> [...]the time to read or visit the content or web-sites we've linked to below the[...]
  144. <strong>Playmobil vergelijken</strong> [...]please take a look at the web-sites we follow, such as this a single, as it represents our picks through the web[...]
  145. <strong>Roof rack</strong> [...]Here is a great Weblog You might Come across Exciting that we Encourage You[...]
  146. <strong>تبلیغ در گوگل ادوردز</strong> My developer is trying to persuade me to transfer to .net from PHP. I have usually disliked the concept since of the charges. But he’s tryiong none the considerably less. I have been using Movable-sort on a number of websites for about a calendar year…
  147. <strong>خرید طلا</strong> Hey! I know this is somewhat off matter but I was pondering which weblog platform are you utilizing for this website? I’m getting unwell and drained of WordPress since I’ve experienced troubles with hackers and I’m seeking at options for an additional…
  148. <strong>gifts for dad</strong> [...]The facts mentioned in the report are a few of the most beneficial readily available [...]
  149. <strong>buy hulu cards online</strong> [...]Every the moment inside a whilst we pick blogs that we read. Listed below would be the newest web sites that we pick out [...]
  150. <strong>denver limo</strong> [...]here are some links to internet sites that we link to for the reason that we think they may be worth visiting[...]
  151. <strong>Fast Track Amazon</strong> [...]that may be the end of this article. Right here you’ll come across some websites that we believe you’ll value, just click the links over[...]
  152. <strong>vpn ایفون</strong> Thank you for some other wonderful report. Exactly where else may possibly just anyone get that sort of information in this kind of an best signifies of composing? I have a presentation next week, and I am on the search for these kinds of info.
  153. <strong>تبلیغ در گوگل ادوردز</strong> Fantastic weblog! I located it whilst browsing close to on Yahoo News. Do you have any recommendations on how to get detailed in Yahoo News? I’ve been striving for a even though but I never ever seem to get there! Cheers
  154. <strong>Drop Shipping</strong> [...]please stop by the web sites we comply with, like this one particular, because it represents our picks in the web[...]
  155. <strong>pebex Antoun Toubia is a multi millionaire investing in blockchain businesses</strong> [...]Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless truly worth taking a look, whoa did 1 discover about Mid East has got more problerms as well [...]
  156. <strong>http://jerseycity-exterminator.com</strong> [...]that is the end of this post. Right here you’ll obtain some web sites that we feel you’ll enjoy, just click the hyperlinks over[...]
  157. <strong>FS 19 mods</strong> [...]one of our visitors not long ago advised the following website[...]
  158. <strong>MILF Porn Online</strong> [...]below you’ll discover the link to some internet sites that we think you should visit[...]
  159. <strong>... [Trackback]</strong> [...] Read More Infos here: dmsoh.com/traditional-modern-branding/ [...]
  160. <strong>تبلیغ در گوگل ادوردز</strong> Superb tale, reckoned we could blend several unrelated data, nevertheless really really worth using a research, whoa did one particular particular master about Mid East has obtained a whole lot much more problerms also
  161. <strong>yoyomedia</strong> [...]usually posts some quite interesting stuff like this. If you’re new to this site[...]
  162. <strong>coles bay tas plastering</strong> [...]we came across a cool web site which you may take pleasure in. Take a search in case you want[...]
  163. <strong>Stack</strong> [...]Here is an excellent Weblog You may Come across Exciting that we Encourage You[...]
  164. <strong>babhi didlo</strong> [...]we prefer to honor several other online websites on the net, even when they aren’t linked to us, by linking to them. Beneath are some webpages worth checking out[...]

Leave a comment

You must be Logged in to post a comment.