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Marketing, Fail to Plan, Plan to Fail

Marketing, Fail to Plan, Plan to Fail

Marketing, fail to plan, plan to fail. Most marketing plans fail because there is no marketing plan: Fail to plan, plan to fail. A marketing plan is a rolling calendar of actions – Intelligent, linked up marketing tools. Try these tried and true tips for creating a marketing plan that constantly builds leads and generates sales.

Creating a marketing plan that constantly builds leads and generates sales

  • Plan to use multiple marketing tools that work in harmony
  • Create simple, clear messages – give them a reason to believe
  • Measure results, record, assess and adjust future plans
  • Follow through 110% and more!

Basic steps of a consistent marketing plan

  • Identify your buyers
  • Be realistic about what you can afford to spend
  • Where are they, what do they see and hear?

Create a simple message with a reason to believe

  • Choose your marketing tools
  • Make sure the marketing tools build on each other
  • Socialize your plan with others, win their support
  • Put your plan into action
  • Measure results, record outcomes, learn

Use the Social Media

  • Understand the media
  • Create a profile
  • Contribute – don’t sell
  • Build profile & reputation for knowing your subject
  • Add relevant content to your website & update regularly
  • Be honest, don’t post negative statements, don’t knock your competitors

Creating messages that inspire potential consumers to buy from you

  • Keep it simple
  • Give them a reason to believe
  • Don’t talk in jargon


Marketing tactics for budget-minded entrepreneurs

  • Planning
  • Budget & select marketing tools you can afford
  • Our favorite tools: – Google analytics – WordPress – MailChimp

Check our site each week, as we bring you tips and tricks for marketing, branding, mailing, printing and promotion.

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